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How platforms treat AI-made content

What each major platform says about AI-made and altered content: when you must disclose it, which signals it reads to label uploads, what it does with Content Credentials, and what it says about reach. Quoted from its own pages and dated.

Last verified AI tools and their traces

Side by side

Platform When you must disclose Automatic labels Content Credentials Reach and eligibility If you do not disclose Source documents
FacebookMetaLast verified Realistic video, audio1234 C2PA, IPTC2345 Not stated Demoted if false, 2024156 Penalties; keep, label1245
  1. Misinformation (Community Standards)Meta (Transparency Center)
  2. How to identify AI content on Meta productsMeta (Meta Help Center)
  3. How Meta Is Preparing for the 2026 US Midterm ElectionsMeta (Meta Newsroom)
  4. Labeling AI-Generated Images on Facebook, Instagram and ThreadsMeta (Meta Newsroom)
  5. Our Approach to Labeling AI-Generated Content and Manipulated MediaMeta (Meta Newsroom)
  6. Partner Monetisation PoliciesMeta (Meta Business Help Centre)
Every page read
InstagramMetaLast verified Realistic video, audio1234 C2PA, IPTC13456 Not stated Demoted if false, 2024267 Penalties; keep, label2356
  1. Label AI content on InstagramMeta (Instagram Help Center)
  2. Misinformation (Community Standards)Meta (Transparency Center)
  3. How to identify AI content on Meta productsMeta (Meta Help Center)
  4. How Meta Is Preparing for the 2026 US Midterm ElectionsMeta (Meta Newsroom)
  5. Labeling AI-Generated Images on Facebook, Instagram and ThreadsMeta (Meta Newsroom)
  6. Our Approach to Labeling AI-Generated Content and Manipulated MediaMeta (Meta Newsroom)
  7. Partner Monetisation PoliciesMeta (Meta Business Help Centre)
Every page read
LinkedInMicrosoftLast verified Disclose fakes12 C2PA icon3 Displayed34 Quality, not origin245 Limit, label, remove1
  1. LinkedIn Professional Community PoliciesLinkedIn (Microsoft)
  2. Best practices for content created with the help of AILinkedIn (Microsoft)
  3. Content credentialsLinkedIn (Microsoft)
  4. AI slop feedback option for ads on the LinkedIn feedLinkedIn Marketing Solutions (Microsoft)
  5. Share feedback on AI slop (member help article a15410007)LinkedIn (Microsoft)
Every page read
PinterestPinterestLast verified Marking option123 IPTC, classifiers4567 Not stated Viewer tuner3689 Remove or limit3410
  1. Create a Pin from an image or video
  2. Create an ad (pick Pins to promote)Pinterest Business
  3. Community guidelines
  4. Gen AI labels
  5. AI at Pinterest
  6. Introducing Gen AI Labels: Pinterest is taking a new step in transparencyPinterest Newsroom
  7. Pinterest Media Literacy Action Plan
  8. Pinterest rolls out new tools to give users more control over GenAI contentPinterest Newsroom
  9. Pinterest AI Features and Tools for CreatorsPinterest (Pinterest Create)
  10. Community guidelines (preview of update effective November 12, 2026)
Every page read
RedditRedditLast verified Tag requested12 Not stated Not stated Not stated Removal, bans134
  1. Manipulated Content and Misleading BehaviorReddit (Reddit Help)
  2. Political AdvertisementsReddit (Reddit Ads Help)
  3. Content Moderation, Enforcement, and AppealsReddit (Reddit Help)
  4. Reddit RulesReddit, Inc.
Every page read
SnapchatSnap Inc.Last verified Regional; monetized1234 Snap AI only456 Not stated Authentic prioritized127 Removal to termination178
  1. Community GuidelinesSnap Inc. (Snap Values)
  2. Creator Monetization PolicySnap Inc. (Snap Values)
  3. Snap Inc. Terms of Service (and Snap Group Limited Terms of Service)
  4. Ads API: MediaSnap Inc. (Snap for Developers)
  5. Generative AI on SnapchatSnap Inc. (Snapchat Support)
  6. AI on Snapchat: Improved Transparency, Safety, and PoliciesSnap Inc. (Snap Values)
  7. Overview of Snap's Approach to Election IntegritySnap Inc. (Snap Values)
  8. Snap Advertising Policies
Every page read
ThreadsMetaLast verified Realistic video, audio1234 C2PA, IPTC134567 Not stated Demoted if false, 2024268 Penalties; keep, label2356
  1. Label AI content on ThreadsMeta (Threads help, help.instagram.com)
  2. Misinformation (Community Standards)Meta (Transparency Center)
  3. How to identify AI content on Meta productsMeta (Meta Help Center)
  4. How Meta Is Preparing for the 2026 US Midterm ElectionsMeta (Meta Newsroom)
  5. Labeling AI-Generated Images on Facebook, Instagram and ThreadsMeta (Meta Newsroom)
  6. Our Approach to Labeling AI-Generated Content and Manipulated MediaMeta (Meta Newsroom)
  7. Label AI content on InstagramMeta (Instagram Help Center)
  8. Partner Monetisation PoliciesMeta (Meta Business Help Centre)
Every page read
TikTokByteDanceLast verified Realistic AI content12 C2PA, own watermark13456 Stated as in progress3467 None if compliant1248 Removal or restriction12
  1. About AI-generated contentTikTok (Help Center)
  2. Integrity and Authenticity (Community Guidelines), section 'Edited Media and AI-Generated Content (AIGC)'TikTok (Community Guidelines)
  3. Partnering with our industry to advance AI transparency and literacyTikTok (Newsroom)
  4. More ways to spot, shape and understand AI-generated contentTikTok (Newsroom)
  5. Helping people spot and understand AI generated content on TikTokTikTok (Newsroom)
  6. Supporting responsible, transparent AI-generated contentTikTok (Safety Center, Policies & engagement)
  7. TikTok's Sixth Disinformation Code Transparency Report: Stronger Protections, Clearer LabelsTikTok (Newsroom)
  8. TikTok Creator Growth Challenge Program Terms & ConditionsTikTok (legal)
Every page read
XX Corp.Last verified Conflict content only1234 Manipulated media1256 Not stated Reach limits, payouts23467 Restrict, suspend2347
  1. The X Rules
  2. Authenticity
  3. X's Creator Monetization Standards
  4. Original Content Rewards
  5. Notices on X and what they mean
  6. X Media Literacy Action Plan
  7. Creator Revenue Sharing
Every page read
YouTubeGoogleLast verified Realistic AI content1234 C2PA, own detection14567 Displayed68910 No effect from label1511 Labels, removal, YPP1512
  1. Disclosing use of GenAI contentYouTube (Google)
  2. Create content for Shorts using AI-generated featuresYouTube (Google)
  3. Disclose Gen AI usage for music contentYouTube (Google)
  4. How Creators Use AI for Content Creation (How YouTube Works)YouTube (Google)
  5. Improving AI labels for viewers and creatorsYouTube Blog
  6. Understanding ‘How this content was made’ disclosures on YouTubeYouTube (Google)
  7. YouTube Music adds new labels for AI musicYouTube Blog
  8. Building trust on YouTube: ‘Captured with a camera’ disclosureYouTube (Google)
  9. Optimize text & image postsYouTube (Google)
  10. Create, use & manage your avatar on YouTubeYouTube (Google)
  11. YouTube channel monetization policiesYouTube (Google)
  12. Misinformation policiesYouTube (Google)
Every page read

Not stated We read the platform’s pages and found nothing either way. Open a platform for the quoted wording.

A number beside a value links to the platform’s own page that says so; the same pages are listed under Source documents, and Every page read opens the full list for that platform. Last verified is the date each of those pages was last read and the quoted passage found on it.

One rule holds everywhere

Removing a file’s metadata does not remove a duty to disclose. Where a platform requires disclosure, it applies whether or not an automatic label appears, and no tool can predict how a particular upload will be labeled.

How these records are built

Every statement comes from the platform's own help, policy or engineering pages, opened and read by us, and links to the passage it rests on. Each record shows the date its pages were last verified. Third-party reporting is not used. "Not stated" means we read the pages listed and found nothing either way; it is not the same as "no".

These records describe what platforms say they do. Platforms also use methods they do not publish, so a record here is not a prediction of how any upload will be labeled.