Instagram and AI content

Meta requires you to label content you share that has photorealistic video or realistic-sounding audio that has been digitally generated or altered, including with AI." "Meta does not require you to label images that have been created or altered with AI. Images will still receive a label if Meta’s systems detect they were AI-generated." "Note: There may be penalties if you do not label content as required." "When you label your content, people will see an AI content label on your post. When you label your profile, people will see an AI-generated profile label on your profile and alongside your content if your specific media doesn’t already have a label indicating that it was created or edited with AI." "Note: If you choose not to identify AI use in the content you share, an AI content label may be applied if Meta detects that your content was AI-generated or AI-edited." "Toggle next to Add AI label to label your content.

We require people to disclose, using our AI-disclosure tool, whenever they post organic content with photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so. We may also add a label to certain digitally created or altered content that creates a particularly high risk of misleading people on a matter of public importance.

On Facebook, Instagram and Threads, Meta may require an AI label when content has photorealistic video or realistic-sounding audio that was digitally created, modified or altered, including with AI. This requirement does not apply to images. However, images may still receive a label if the systems detect that they were AI-generated or if they were modified using AI." "Note: There may be penalties for content shared without a label when it is required.

We use a combination of industry standards and technology (such as C2PA ) to help identify content generated or edited using AI outside of ads on our platforms, and label it to promote transparency. We display an “AI info” label for content we detect was generated by an AI tool, and share whether the content is labeled because of industry-shared signals or because someone self-disclosed. We require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so.

These signals are read by Meta’s systems to determine if the content needs a label." "Content that is created or modified using Meta AI tools and shared to Instagram directly as a post, story, or reel may automatically be labeled above or on the content. For example, some content may have a visible watermark that says Imagined with AI. Content that is created using Meta AI tools, downloaded to a device and then uploaded to Instagram will also receive an AI content label." "Content with industry-standard signals indicating that it was created with AI will be labeled with AI content. This includes content that is created using third-party AI tools." "Content with industry-standard signals indicating that it was modified with AI will not receive an AI content label directly on the post, story, reel or thread.

We’re building industry-leading tools that can identify invisible markers at scale – specifically, the “AI generated” information in the C2PA and IPTC technical standards – so we can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.

We will begin adding “AI info” labels to a wider range of video, audio and image content when we detect industry standard AI image indicators or when people disclose that they’re uploading AI-generated content. ( Updated on July 1, 2024 to reflect the revised label )" "For example, some content that included minor modifications using AI, such as retouching tools, included industry standard indicators that were then labeled “Made with AI.” While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the “Made with AI” label to “AI info” across our apps, which people can click for more information.

For content that we detect was only modified or edited by AI tools, we are moving the “AI info” label to the post’s menu. We will still display the “AI info” label for content we detect was generated by an AI tool and share whether the content is labeled because of industry-shared signals or because someone self-disclosed.

We use a combination of industry standards and technology (such as C2PA ) to help identify content generated or edited using AI outside of ads on our platforms, and label it to promote transparency. We display an “AI info” label for content we detect was generated by an AI tool, and share whether the content is labeled because of industry-shared signals or because someone self-disclosed. We require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so.

If a photo editing tool uses AI to change the size or color of an image, then the image may have a signal that shows it was edited using AI. These signals are read by Meta’s systems to determine if a label is applied to the content." "You can see if a photo or video has been created or edited using AI tools with the Meta AI Detection tool.

Content with signals we can identify indicating that it was created with AI will be labeled AI content. Content with signals indicating that it was modified using AI will not have the AI content label directly on the post, story, reel or thread. You can learn more about how the post, story, reel or thread was modified by AI by clicking the Options.

In the coming months, we will label images that users post to Facebook, Instagram and Threads when we can detect industry standard indicators that they are AI-generated." "We’ve labeled photorealistic images created using Meta AI since it launched so that people know they are “Imagined with AI”.

Meta requires you to label content you share that has photorealistic video or realistic-sounding audio that has been digitally generated or altered, including with AI." "Meta does not require you to label images that have been created or altered with AI. Images will still receive a label if Meta’s systems detect they were AI-generated." "Note: There may be penalties if you do not label content as required." "When you label your content, people will see an AI content label on your post. When you label your profile, people will see an AI-generated profile label on your profile and alongside your content if your specific media doesn’t already have a label indicating that it was created or edited with AI." "Note: If you choose not to identify AI use in the content you share, an AI content label may be applied if Meta detects that your content was AI-generated or AI-edited." "Toggle next to Add AI label to label your content.

For content that we detect was only modified or edited by AI tools, we are moving the “AI info” label to the post’s menu. We will still display the “AI info” label for content we detect was generated by an AI tool and share whether the content is labeled because of industry-shared signals or because someone self-disclosed.

Content with signals we can identify indicating that it was created with AI will be labeled AI content. Content with signals indicating that it was modified using AI will not have the AI content label directly on the post, story, reel or thread. You can learn more about how the post, story, reel or thread was modified by AI by clicking the Options.

These signals are read by Meta’s systems to determine if the content needs a label." "Content that is created or modified using Meta AI tools and shared to Instagram directly as a post, story, or reel may automatically be labeled above or on the content. For example, some content may have a visible watermark that says Imagined with AI. Content that is created using Meta AI tools, downloaded to a device and then uploaded to Instagram will also receive an AI content label." "Content with industry-standard signals indicating that it was created with AI will be labeled with AI content. This includes content that is created using third-party AI tools." "Content with industry-standard signals indicating that it was modified with AI will not receive an AI content label directly on the post, story, reel or thread.

Content Digitally Created or Altered that May Mislead. For content that does not otherwise violate the Community Standards, we may place an informative label on the face of content – or reject content submitted as an advertisement – when the content is a photorealistic image or video, or realistic sounding audio, that was digitally created or altered and creates a particularly high risk of materially deceiving the public on a matter of public importance.

Meta is providing transparency by labeling ad images created or significantly edited using our generative AI creative features or ad images created or edited using third-party AI tools with AI info." "As these tools are gradually rolling out, not all ads using Meta’s generative AI creative features will have AI info ." "If an ad was created or significantly edited using Meta's generative AI creative features or created or edited using third-party AI tools, the AI info label will appear on the About this ad screen in the three-dot menu in the top right-hand corner of the ad. Sometimes an AI info label will also appear next to the Sponsored label at the top of the ad. Not all ads will have AI info , like when there are minor changes or enhancements like image resizing or color correction." "Depending on your region, the AI info label name or the Sponsored label name may be different.

We’re building industry-leading tools that can identify invisible markers at scale – specifically, the “AI generated” information in the C2PA and IPTC technical standards – so we can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.

If a photo editing tool uses AI to change the size or color of an image, then the image may have a signal that shows it was edited using AI. These signals are read by Meta’s systems to determine if a label is applied to the content." "You can see if a photo or video has been created or edited using AI tools with the Meta AI Detection tool.

We will begin adding “AI info” labels to a wider range of video, audio and image content when we detect industry standard AI image indicators or when people disclose that they’re uploading AI-generated content. ( Updated on July 1, 2024 to reflect the revised label )" "For example, some content that included minor modifications using AI, such as retouching tools, included industry standard indicators that were then labeled “Made with AI.” While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the “Made with AI” label to “AI info” across our apps, which people can click for more information.

While companies are starting to include signals in their image generators, they haven’t started including them in AI tools that generate audio and video at the same scale, so we can’t yet detect those signals and label this content from other companies. While the industry works towards this capability, we’re adding a feature for people to disclose when they share AI-generated video or audio so we can add a label to it. We’ll require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so.

We will begin adding “AI info” labels to a wider range of video, audio and image content when we detect industry standard AI image indicators or when people disclose that they’re uploading AI-generated content. ( Updated on July 1, 2024 to reflect the revised label )" "For example, some content that included minor modifications using AI, such as retouching tools, included industry standard indicators that were then labeled “Made with AI.” While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the “Made with AI” label to “AI info” across our apps, which people can click for more information.

While companies are starting to include signals in their image generators, they haven’t started including them in AI tools that generate audio and video at the same scale, so we can’t yet detect those signals and label this content from other companies. While the industry works towards this capability, we’re adding a feature for people to disclose when they share AI-generated video or audio so we can add a label to it. We’ll require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so.

We also have a network of nearly 100 independent fact-checkers who will continue to review false and misleading AI-generated content. When fact-checkers rate content as False or Altered, we show it lower in Feed so fewer people see it, and add an overlay label with additional information.

As part of that effort, outside of the United States we partner with third-party fact checking organizations in many parts of the world to review and rate the accuracy of the most viral content on our platforms (see here and here for our approach in the United States). Beginning in the United States, the Community Notes program lets people add more context to Facebook, Instagram and Threads posts that are potentially misleading or confusing (see here).

Content creators, publishers and third-party providers can only monetise content that they created or were involved in the creation of, or that directly features the creator, publisher or third-party provider. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing etc.) cannot be monetised.

While companies are starting to include signals in their image generators, they haven’t started including them in AI tools that generate audio and video at the same scale, so we can’t yet detect those signals and label this content from other companies. While the industry works towards this capability, we’re adding a feature for people to disclose when they share AI-generated video or audio so we can add a label to it. We’ll require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so.

We require people to disclose, using our AI-disclosure tool, whenever they post organic content with photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so. We may also add a label to certain digitally created or altered content that creates a particularly high risk of misleading people on a matter of public importance.

On Facebook, Instagram and Threads, Meta may require an AI label when content has photorealistic video or realistic-sounding audio that was digitally created, modified or altered, including with AI. This requirement does not apply to images. However, images may still receive a label if the systems detect that they were AI-generated or if they were modified using AI." "Note: There may be penalties for content shared without a label when it is required.

We will keep this content on our platforms so we can add informational labels and context, unless the content otherwise violates our policies." "We plan to start labeling organic AI-generated content in May 2024, and we’ll stop removing content solely on the basis of our manipulated video policy in July.

Content Digitally Created or Altered that May Mislead. For content that does not otherwise violate the Community Standards, we may place an informative label on the face of content – or reject content submitted as an advertisement – when the content is a photorealistic image or video, or realistic sounding audio, that was digitally created or altered and creates a particularly high risk of materially deceiving the public on a matter of public importance.