Snapchat and AI content

On Spotlight and Discover, our content recommendation algorithms prioritize authentic content . Some regions require users to clearly disclose or label AI-generated content. You are responsible for ensuring your use and sharing of synthetic media meets the transparency requirements in your region. We reserve the right to take appropriate enforcement action against accounts that use AI to violate our Community Guidelines, abuse our AI products, or violate local laws. Our enforcement actions can include termination of an account.

Content that leverages sophisticated editing or AI-based tools is monetizable—if it is original, entertaining, or informative, not misleading, and if the use of AI is disclosed anywhere in the content or creator profile. Not Monetizable: This is a non-exhaustive list of content that is not monetizable." "You frequently publish inauthentic content that misleads people (even if the subject matter is not as “serious” as politics, health, or tragic events)." "Deceptively manipulated media, including content that has been generated or enhanced with the use of AI tools to manipulate users (for example, editing an image of someone’s body or face to imply a radical transformation, or editing a snake to appear to be as large as a bus, editing to cause confusion to a user, etc.)

alter, obscure, or remove any watermark or disclosure applied to Outputs by the AI Features; […] misrepresent Outputs as having been human-generated or otherwise generated without the use of artificial intelligence.

The attribute ai_content_source along with the value USER_AI_GEN can be set by users to self-declare if the Media contains AI-generated or AI modified content. The value SNAP_AI_GENERATED will be applied if the media was generated by a Snap AI workflow, such as Image-to-Video, this value cannot be set via the API, it’s only applied automatically by Snap services.

We may indicate that a feature in Snapchat is powered by generative AI in a number of ways, including using the sparkle icon , specific disclaimers, Context Cards , or tool tips. […] When some AI generated images are shared with you on Snapchat, we may include a Context Card to let you know that the image was created with a generative AI-powered feature.

Some generative AI-powered features, like AI Snaps , allow you to create or edit images. When you export or save a generated image to Camera Roll, a watermark of a Snap Ghost with sparkles may be added to those images. The purpose of these watermarks is to provide transparency that the image was created with generative AI and is not real or based on real events, even if it is a realistic style.

Please Note : Not all AI generated images will include a Context Card or watermark. Images created with non-Snap products may not be labeled as AI generated.

For example, when a Snapchatter shares an AI-generated Dreams image, the recipient sees a context card with more information. […] We also take great care to vet all political ads through a rigorous human review process, including a thorough check for any misleading use of content, including AI to create deceptive images or content.

The attribute ai_content_source along with the value USER_AI_GEN can be set by users to self-declare if the Media contains AI-generated or AI modified content. The value SNAP_AI_GENERATED will be applied if the media was generated by a Snap AI workflow, such as Image-to-Video, this value cannot be set via the API, it’s only applied automatically by Snap services.

We may indicate that a feature in Snapchat is powered by generative AI in a number of ways, including using the sparkle icon , specific disclaimers, Context Cards , or tool tips. […] When some AI generated images are shared with you on Snapchat, we may include a Context Card to let you know that the image was created with a generative AI-powered feature.

For example, when a Snapchatter shares an AI-generated Dreams image, the recipient sees a context card with more information. […] We also take great care to vet all political ads through a rigorous human review process, including a thorough check for any misleading use of content, including AI to create deceptive images or content.

On Spotlight and Discover, our content recommendation algorithms prioritize authentic content . Some regions require users to clearly disclose or label AI-generated content. You are responsible for ensuring your use and sharing of synthetic media meets the transparency requirements in your region. We reserve the right to take appropriate enforcement action against accounts that use AI to violate our Community Guidelines, abuse our AI products, or violate local laws. Our enforcement actions can include termination of an account.

Content that leverages sophisticated editing or AI-based tools is monetizable—if it is original, entertaining, or informative, not misleading, and if the use of AI is disclosed anywhere in the content or creator profile. Not Monetizable: This is a non-exhaustive list of content that is not monetizable." "You frequently publish inauthentic content that misleads people (even if the subject matter is not as “serious” as politics, health, or tragic events)." "Deceptively manipulated media, including content that has been generated or enhanced with the use of AI tools to manipulate users (for example, editing an image of someone’s body or face to imply a radical transformation, or editing a snake to appear to be as large as a bus, editing to cause confusion to a user, etc.)

All of our policies apply to any form of content on our platform, whether user-generated or AI-generated. We also make clear that all policies apply equally to all Snapchatters, irrespective of their prominence. In all cases, our approach to harmful deceptive content is straightforward: we remove it when we find it. We don’t label it, we don’t downrank it; we take it down.

If these policies are violated, we may take action on the offending account, including by removing violating content, issuing warnings, limiting visibility of the account or content, or terminating the account. […] We prohibit spreading false information that causes harm or is malicious, such as denying the existence of tragic events, unsubstantiated medical claims, undermining the integrity of civic processes, or manipulating content for false or misleading purposes (whether through generative AI or through deceptive editing).

On Spotlight and Discover, our content recommendation algorithms prioritize authentic content . Some regions require users to clearly disclose or label AI-generated content. You are responsible for ensuring your use and sharing of synthetic media meets the transparency requirements in your region. We reserve the right to take appropriate enforcement action against accounts that use AI to violate our Community Guidelines, abuse our AI products, or violate local laws. Our enforcement actions can include termination of an account.

All of our policies apply to any form of content on our platform, whether user-generated or AI-generated. We also make clear that all policies apply equally to all Snapchatters, irrespective of their prominence. In all cases, our approach to harmful deceptive content is straightforward: we remove it when we find it. We don’t label it, we don’t downrank it; we take it down.

3.10 Snap Political and Advocacy Advertising Policies Snapchat empowers self-expression, including about politics." "Like all ads on Snapchat, political ads must comply with Snap's Terms of Service , Community Guidelines , and our Advertising Policies. That means, among other things:" "No content that includes synthetic avatars, or visual or audio likenesses of a real person that have been manipulated for false or misleading purposes (whether through generative AI or through deceptive editing)." "4.3 Deceptive Content We are vigilant in our enforcement against fraudulent ads." "Ads that are false or misleading, including deceptive claims, offers, functionality, or business practices, including manipulating content for false or misleading purposes (whether through generative AI or through deceptive editing).