Louisiana Data Privacy Act (S.B. 386, Act No. 502 of 2026; R.S. 51:1780.1 to 1780.5): profiling opt-out and data protection assessments

Summary

Louisiana enacted a comprehensive consumer privacy law, the Louisiana Data Privacy Act, as S.B. 386 (Act No. 502 of the 2026 Regular Session), adding Chapter 20-B (R.S. 51:1780.1 to 1780.5) to Title 51. It takes effect on January 1, 2027. It applies to persons doing business in Louisiana with annual gross revenue over $25 million, or that buy, receive, sell or share personal information of 75,000 or more consumers, households or devices a year, or that derive half or more of annual revenue from selling personal information. GLBA financial institutions and data, HIPAA-covered entities, nonprofits, higher education and utilities are exempt. Consumers may opt out of processing for targeted advertising, sale of personal data, and profiling in furtherance of a decision that produces a legal or similarly significant effect. Controllers must conduct and document data protection assessments, including for profiling that presents a reasonably foreseeable risk of unfair or deceptive treatment of, or unlawful disparate impact on, consumers, or of financial, physical or reputational injury; assessments are required for processing from January 1, 2027. The Attorney General enforces the Act; violations are unfair and deceptive trade practices under the Unfair Trade Practices and Consumer Protection Law, without private rights of action, and from January 1 to July 31, 2027, the Attorney General must give 30 days' notice and an opportunity to cure.

Key dates

1. May 29, 2026Enacted
2. October 16, 2026Checked against sources
3. October 21, 2026Checked against sources
4. January 1, 2027Takes effect

Developments are added when the record is reviewed. Next review: January 15, 2027.

Evidence

Each passage is quoted from its source. The quoted passages are re-checked against the live pages every month.

1. CHAPTER 20-B. LOUISIANA DATA PRIVACY ACT

   Supports: Name and codification

   Profiling in furtherance of a decision that produces a legal or

   Supports: Profiling opt-out (continues on the next line: similarly significant effect concerning the consumer)

   The processing of personal data for purposes of profiling, if the

   Supports: Assessment duty for profiling

   Unfair or deceptive treatment of or unlawful disparate impact on

   Supports: Profiling risk triggering an assessment

   Has annual gross revenues in excess of twenty-five million dollars.

   Supports: Revenue threshold

   The attorney general shall enforce the provisions of this Chapter.

   Supports: Attorney General enforcement

   Section 2. This Act shall become effective on January 1, 2027.

   Supports: Effective date

   Act No. 502 of the 2026 Regular Session (S.B. 386), enrolled Louisiana State Legislature Primary source

2. Signed by the Governor. Becomes Act No. 502.

   Supports: Signing and Act number

   SB386 (2026 Regular Session) bill information Louisiana State Legislature Primary source

3. On May 29, 2026, Louisiana Governor Jeff Landry signed the Louisiana Data Privacy Act ( SB 386 ) into law.

   Supports: Signing date

   opt out of targeted advertising, the sale of personal data, and profiling in furtherance of a decision that produces a legal or similarly significant effect concerning the consumer

   Supports: Profiling opt-out in full

   Louisiana Enacts Consumer Data Privacy Law Troutman Pepper Locke (Privacy + Cyber + AI blog) Reporting or analysis