SB 226 (2025) — Artificial Intelligence Consumer Protection Amendments

Summary

Utah SB 226, Artificial Intelligence Consumer Protection Amendments (Laws of Utah 2025, chapter 465), signed on March 27, 2025, and effective May 7, 2025, replaced the 2024 generative-AI disclosure section with a new chapter (now Utah Code 13-77). A supplier using generative AI in a consumer transaction must disclose it only on a clear and unambiguous request, and a person in a regulated occupation must disclose generative AI use at the outset only for high-risk interactions, meaning those that collect sensitive personal information such as financial, health or biometric data and give personalized advice that could be relied on for significant decisions, including financial, legal, medical or mental health advice. Clear disclosure at the start and throughout an interaction gives a safe harbor. It also moved the Artificial Intelligence Policy Act's repeal date to July 1, 2027. The Division of Consumer Protection enforces it, with administrative fines of up to $2,500 per violation.

Key dates

1. March 27, 2025Enacted
2. May 7, 2025Takes effect
3. October 16, 2026Checked against sources
4. October 21, 2026Checked against sources

Developments are added when the record is reviewed. Next review: October 16, 2027.

Evidence

Each passage is quoted from its source. The quoted passages are re-checked against the live pages every month.

1. SB 226 Artificial Intelligence Consumer Protection Amendments

   Supports: Official title; listed among bills acted on by the Governor (2025 General Session, under the March 27, 2025, heading)

   Bills — Governor Spencer J. Cox Office of the Governor of Utah Primary source

2. S.B. 226 (chapter 465) repealed section 13-2-12, enacted the new disclosure chapter, and moved the Policy Act repeal date to July 1, 2027.

   Supports: Chapter and effect

   Status on October 5, 2026: the consumer disclosure chapter (13-77) is in force and has no end date in the code.

   Supports: Current status

   Utah AI Law Explained From the Statute: What Is in Force Now Vaquill Reporting or analysis

3. The amendments, which will become effective on May 7, 2025, include extension of the UAIPA's repeal date from May 2025 to July 2027

   Supports: Effective date

   As amended, the UAIPA requires prominent disclosure at the outset of an interaction only if the use of Gen AI constitutes a "high-risk" AI interaction.

   Supports: High-risk limit

   Utah's Division of Consumer Protection may impose administrative fines of $2,500 per violation

   Supports: Penalty and enforcer

   Utah scales back reach of generative AI consumer protection law Davis Polk & Wardwell Reporting or analysis

4. SB 226 includes a safe harbor for AI suppliers if they provide clear disclosures at the start or throughout an interaction

   Supports: Safe harbor

   Chatbots in Check: Utah's Latest AI Legislation Future of Privacy Forum Reporting or analysis