Microsoft
LinkedIn and AI content
What LinkedIn says about AI-made and altered content, quoted from its own pages: disclosure, labels, Content Credentials, uploaded files and reach.
Disclosure and labels
- When you must discloseWhat the platform requires of the person posting.
LinkedIn's Professional Community Policies prohibit sharing synthetic or manipulated media that shows a person saying or doing something they did not, unless it is clearly disclosed as fake or altered. Beyond that, LinkedIn recommends, without requiring it, that members say when they relied heavily on AI to create or modify content, if this is not obvious from context.
LinkedIn Professional Community Policies
Quoted passage Be trustworthy; Do not share false or misleading content
Do not share synthetic or manipulated media that depicts a person saying something they did not say or doing something they did not do without clearly disclosing the fake or altered nature of the material.
Best practices for content created with the help of AI
Quoted passage Best practices, bullet 4
In your posts or other content on LinkedIn, we recommend that you let others know (if it isn't obvious from the context) if you've relied heavily on AI to help create or modify the content. Members appreciate authenticity and transparency.
- Automatic labelsWhich signals the platform says it reads to label content itself.
LinkedIn says image and video content signed with C2PA Content Credentials is marked with a C2PA icon; clicking it shows the credential, including any assertion on AI use from the entity that signed it. In select countries, members uploading media without valid authenticity information can self-attest that it was made with AI. LinkedIn says it is making the C2PA feature available gradually, so some members may not have access.
LinkedIn does not describe the icon as its own AI label, and says it cannot yet identify and label all AI-generated and modified content. It does not name IPTC metadata or invisible watermarks as signals, or the countries where self-attestation is offered.
Quoted passage What are Content Credentials?, paragraph 1
Members can view the Content Credentials on all image and video content that has C2PA information attached.
Quoted passage How does this affect what I see in my feed?
Image and video content that is cryptographically signed using C2PA Content Credentials will be noted with the C2PA icon as pictured below: Clicking on this label will display the content credential and available metadata, such as: Assertion about the media – This is information on whether AI was used to generate or edit any part of the content. This assertion comes from the entity that created and signed the content credential. App or device used – The origin of the content, such as the camera model used or AI tool used to generate all, or part, of the image. Created by – The individual who generated the image. Issued by – The entity that created and signed the content credential, which could be an individual creator, an organization, or a trust authority. This provides transparency about who is asserting the authenticity and provenance of the content. Issued on – The date and time when the content credential was created and signed.
Quoted passage What are Content Credentials?, paragraph 2
In select countries, when you upload media that does not already have valid authenticity information, you will have the option to self-attest that the media was created using AI. If self-attestation is selected, LinkedIn will generate and securely store authenticity information for the original image or video. The original media itself is never modified.
Quoted passage What are Content Credentials?, paragraph 3
Although it’s not yet possible to identify and label all AI-generated and modified content, we’re continuing to learn and assess feedback to capture more content and credentials over time.
- How labels appearThe wording of the label and where viewers see it.
LinkedIn says the C2PA icon is visible to all viewers of image and video content that carries C2PA credentials, but that it is making the feature available gradually and some members may not have access yet. Clicking the icon shows available metadata, such as the signer's assertion on whether AI was used, the app or device, who created the content, who issued the credential and when; on Sponsored Content single image and video ads, the icon appears only when the image or video is uploaded in Campaign Manager or sponsored from a Company Page.
LinkedIn shows the icon's position only in a picture, not in its page text.
Quoted passage How does this affect what I see in my feed?
Image and video content that is cryptographically signed using C2PA Content Credentials will be noted with the C2PA icon as pictured below: Clicking on this label will display the content credential and available metadata, such as: Assertion about the media – This is information on whether AI was used to generate or edit any part of the content. This assertion comes from the entity that created and signed the content credential. App or device used – The origin of the content, such as the camera model used or AI tool used to generate all, or part, of the image. Created by – The individual who generated the image. Issued by – The entity that created and signed the content credential, which could be an individual creator, an organization, or a trust authority. This provides transparency about who is asserting the authenticity and provenance of the content. Issued on – The date and time when the content credential was created and signed.
Quoted passage How does this affect my posts?
If you post image or video content that contains C2PA credentials, we will indicate its presence with the C2PA icon as pictured below. This will allow users to click the icon to view the available metadata. The icon will be visible to all viewers of your content. Please note, for Sponsored Content single image and video ads, the C2PA icon will only appear on single image or video ads when the image or video is uploaded. This applies to content created in Campaign Manager, as well as content sponsored from your Company Page.
Quoted passage Introductory paragraph
To ensure that LinkedIn stays safe, trusted, and professional, we are adopting the C2PA standard to help members stay more informed about the content they see on the platform. Note: We’re gradually making this feature available, and you might not have access to it at this time.
- Content CredentialsWhether the platform shows or keeps the signed record.
LinkedIn says members can view the Content Credentials on all image and video content that has C2PA information attached. It is making the feature available gradually, so some members may not have access.
LinkedIn does not say whether the C2PA manifest is kept in the files it serves or lets others download. It tells advertisers that a Content Credentials icon does not mean LinkedIn or its members consider the content AI slop.
Quoted passage Introductory paragraph
To ensure that LinkedIn stays safe, trusted, and professional, we are adopting the C2PA standard to help members stay more informed about the content they see on the platform. Note: We’re gradually making this feature available, and you might not have access to it at this time.
Quoted passage What are Content Credentials?, paragraph 1
Members can view the Content Credentials on all image and video content that has C2PA information attached.
Quoted passage How does this affect what I see in my feed?
Image and video content that is cryptographically signed using C2PA Content Credentials will be noted with the C2PA icon as pictured below: Clicking on this label will display the content credential and available metadata, such as: Assertion about the media – This is information on whether AI was used to generate or edit any part of the content. This assertion comes from the entity that created and signed the content credential. App or device used – The origin of the content, such as the camera model used or AI tool used to generate all, or part, of the image. Created by – The individual who generated the image. Issued by – The entity that created and signed the content credential, which could be an individual creator, an organization, or a trust authority. This provides transparency about who is asserting the authenticity and provenance of the content. Issued on – The date and time when the content credential was created and signed.
AI slop feedback option for ads on the LinkedIn feed
Quoted passage Difference between AI slop feedback and Content Credentials; Important to know
When an image or video is posted that contains C2PA credentials, we add the C2PA icon as pictured below. Members can click the icon to view the available metadata (for example, if AI was used to generate or edit the content). […] The presence of a Content Credentials icon doesn’t mean that LinkedIn or its members consider the content AI slop.
What happens to uploaded files
- ImagesWhat the platform says about metadata, credentials and re-encoding.
In select countries, when a member self-attests that media without valid authenticity information was made with AI, LinkedIn says it generates and stores authenticity information for the original image and does not modify the original.
LinkedIn does not say how it handles other metadata on upload.
Quoted passage What are Content Credentials?, paragraph 2
In select countries, when you upload media that does not already have valid authenticity information, you will have the option to self-attest that the media was created using AI. If self-attestation is selected, LinkedIn will generate and securely store authenticity information for the original image or video. The original media itself is never modified.
- VideoWhat the platform says about metadata, credentials and re-encoding.
In select countries, when a member self-attests that media without valid authenticity information was made with AI, LinkedIn says it generates and stores authenticity information for the original video and does not modify the original.
LinkedIn does not say how it handles other metadata on upload.
Quoted passage What are Content Credentials?, paragraph 2
In select countries, when you upload media that does not already have valid authenticity information, you will have the option to self-attest that the media was created using AI. If self-attestation is selected, LinkedIn will generate and securely store authenticity information for the original image or video. The original media itself is never modified.
- AudioWhat the platform says about metadata, credentials and re-encoding.
Not stated. None of LinkedIn's pages listed under Sources read says so.
- DocumentsWhat the platform says about metadata, credentials and re-encoding.
Not stated. None of LinkedIn's pages listed under Sources read says so.
Reach and enforcement
- Reach and eligibilityWhat the platform itself says about recommendation, reach or earnings for AI content.
LinkedIn says it focuses on whether content adds value, not how it was created, and that generic, repetitive content without a clear point of view is less likely to be widely distributed. "Seems like AI slop" feedback from members informs its content quality work and is not a policy violation; on ads it is currently used only for internal learning.
LinkedIn states no effect of the C2PA icon, or of AI use as such, on reach, eligibility or monetization.
Best practices for content created with the help of AI
Quoted passage How does LinkedIn distinguish between AI-assisted content and AI slop?
LinkedIn’s focus is not on how content is created, but whether it adds value. AI-assisted content is welcome when it reflects a real person’s perspective, experience, or expertise. Content that feels generic, repetitive, or lacks a clear point of view is less likely to be widely distributed.
Best practices for content created with the help of AI
Quoted passage How does the 'Seems like AI slop' feature work?; I received feedback that my post 'Seems like AI.'
If you see a post or comment you believe is AI slop, tap the More menu in the top right corner of the post or comment and select Seems like AI slop . […] If a post gets enough community feedback from other members, you’ll see a tip in your Post analytics. Receiving this message does not mean that your post was taken down, or that a policy decision was made about your content.
Share feedback on AI slop (member help article a15410007)
Quoted passage Paragraph after the steps
Your feedback helps LinkedIn better understand what members consider low-value content. This feedback informs our content quality work and helps us improve the feed experience for everyone. It does not indicate a policy violation or trigger a reporting flow.
AI slop feedback option for ads on the LinkedIn feed
Quoted passage What happens when a member selects the Seems like AI Slop option
For your ads, it’s important to understand that when a member shares this feedback, we’re currently only using this information for our internal learning purposes to help us improve our products so we can provide the best member experience. Please note, at this time, we won’t notify you if a member selects this option for your ad, and we also don’t provide this information as a reporting metric.
AI slop feedback option for ads on the LinkedIn feed
Quoted passage Difference between AI slop feedback and Content Credentials; Important to know
When an image or video is posted that contains C2PA credentials, we add the C2PA icon as pictured below. Members can click the icon to view the available metadata (for example, if AI was used to generate or edit the content). […] The presence of a Content Credentials icon doesn’t mean that LinkedIn or its members consider the content AI slop.
- If you do not discloseWhat the platform says it may do.
LinkedIn says it uses trained reviewers and automated systems to find potentially violating content and, depending on severity, may limit its visibility, label it or remove it; repeated or egregious offenses can lead to account restriction.
LinkedIn Professional Community Policies
Quoted passage Tell us if you see abusive content; Violating our community policies can result in action
In addition to LinkedIn's trained content reviewers, we use automated systems to identify potentially violative content. Violating content can be removed from LinkedIn. […] Depending on the severity of violation, we may limit the visibility of certain content, label it, or remove it entirely. Repeated or egregious offenses can result in account restriction.
LinkedIn Professional Community Policies
Quoted passage Be trustworthy; Do not share false or misleading content
Do not share synthetic or manipulated media that depicts a person saying something they did not say or doing something they did not do without clearly disclosing the fake or altered nature of the material.
Sources read
Each page below was read and the quoted passage found on it. Last verified October 19, 2026.
- Content credentialsLinkedIn (Microsoft)
- Best practices for content created with the help of AILinkedIn (Microsoft)
- Share feedback on AI slop (member help article a15410007)LinkedIn (Microsoft)
- AI slop feedback option for ads on the LinkedIn feedLinkedIn Marketing Solutions (Microsoft)
- LinkedIn Professional Community PoliciesLinkedIn (Microsoft)