Microsoft
Bing Image Creator
What Microsoft says Bing Image Creator puts into the files it makes, by file type, quoted from Microsoft's own pages. Covers images created with Bing Image Creator.
At a glance
| File type | Content Credentials | Invisible watermark | AI label in metadata | Visible mark | Tool named in metadata |
|---|---|---|---|---|---|
| Images | Yes (2023 statement) | Not stated | Not stated | Not stated | Not stated |
Images
- Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.
In September 2023 Microsoft said all Bing Image Creator images include what it called an invisible digital watermark adhering to the C2PA specification, recording the creation time and AI-generated provenance.
Microsoft uses the word "watermark" here for the C2PA credential; it describes no separate watermark in the image pixels.
Bing Preview Release Notes: New experiences powered by Bing Image Creator
Quoted passage Content Credentials (release note item)
Content Credentials: All AI-generated images created by Bing Image Creator now include an invisible, digital watermark that adheres to the C2PA specification . This watermark includes the time and date it was originally created and confirms the provenance of the image to be AI-generated.
Bing Image Creator and Bing Video Creator – Terms of Use
Quoted passage Header; Code of Conduct list
Last Updated : March, 2026 […] Not to remove or alter content credentials or other provenance methods, marks, or signals that indicate that the Creations were generated by the Online Services or otherwise attempt to mislead others about whether the Creations were generated by the Online Services.
- Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.
Not stated. None of Microsoft's pages listed under Sources read says so.
Microsoft's 2023 statement calls the C2PA credential an "invisible, digital watermark". It describes no separate pixel watermark, and the Bing terms say nothing about one.
- AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.
Not stated. None of Microsoft's pages listed under Sources read says so.
- Visible markA mark you can see, such as a logo or a sparkle in a corner.
Not stated. None of Microsoft's pages listed under Sources read says so.
- Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.
Not stated. None of Microsoft's pages listed under Sources read says so.
Limits and detection
- Checking tool from the makerA way the maker offers to check a file for its traces.
Not stated. None of Microsoft's pages listed under Sources read says so.
- What the maker says about limitsIn the maker's own words.
Microsoft's Bing Image Creator and Bing Video Creator terms (March 2026) prohibit removing or altering content credentials or other provenance signals showing that creations were generated by the service.
Bing Image Creator and Bing Video Creator – Terms of Use
Quoted passage Header; Code of Conduct list
Last Updated : March, 2026 […] Not to remove or alter content credentials or other provenance methods, marks, or signals that indicate that the Creations were generated by the Online Services or otherwise attempt to mislead others about whether the Creations were generated by the Online Services.
Sources read
Each page below was read and the quoted passage found on it. Last verified October 19, 2026.
- Content Credentials in Azure OpenAI (classic) – Microsoft Foundry (classic) portalMicrosoft (Microsoft Learn)
- Text to speech transparency note – Foundry ToolsMicrosoft (Microsoft Learn)
- Add watermarks to content generated or altered by using AI in Microsoft 365Microsoft (Microsoft Learn)
- Include a watermark when content from Microsoft 365 is AI-generatedMicrosoft (Microsoft Support)
- Content credentials in Azure text to speech avatar – Foundry ToolsMicrosoft (Microsoft Learn)
- Frequently asked questions about Microsoft DesignerMicrosoft (Microsoft Support)
- Transparency Note for Microsoft Copilot (for individuals)Microsoft (Microsoft Support)
- Frequently asked questions about Create in the Microsoft Copilot appMicrosoft (Microsoft Support)
- Copilot in PowerPoint image suggestions FAQMicrosoft (Microsoft Support)
- Bing Preview Release Notes: New experiences powered by Bing Image CreatorMicrosoft (Microsoft Bing Blog)
- Create videos with your words for free – Introducing Bing Video CreatorMicrosoft (Microsoft Bing Blog)
- Bing Image Creator and Bing Video Creator – Terms of UseMicrosoft
- Fighting deepfakes with more transparency about AIMicrosoft (Microsoft Source)
- Expanding our Content Integrity tools to support global electionsMicrosoft (Microsoft On the Issues)