Microsoft
Clipchamp
What Microsoft says Clipchamp puts into the files it makes, by file type, quoted from Microsoft's own pages. Covers AI-generated and AI-altered video made in Clipchamp.
At a glance
| File type | Content Credentials | Invisible watermark | AI label in metadata | Visible mark | Tool named in metadata |
|---|---|---|---|---|---|
| Video | Not stated | Not stated | Not stated | Optional | Yes; page differs |
Video
- Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.
Not stated. None of Microsoft's pages listed under Sources read says so.
Microsoft makes no Clipchamp-specific Content Credentials statement. Its Microsoft 365 pages refer to C2PA for metadata but do not say a signed manifest is attached.
- Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.
Not stated. None of Microsoft's pages listed under Sources read says so.
- AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.
Not stated. None of Microsoft's pages listed under Sources read says so.
- Visible markA mark you can see, such as a logo or a sparkle in a corner.
Microsoft says the Microsoft 365 video watermark may be the Copilot icon, with Clipchamp videos as an example. For work or school accounts it is added only when an admin enables a Cloud Policy setting; personal-account users can turn watermarks on themselves.
Add watermarks to content generated or altered by using AI in Microsoft 365
Quoted passage Introduction; To turn on watermarks by using Cloud Policy
Visual or audio watermarks can be added to video and audio content that your users generate or alter by using AI in Microsoft 365. You need to enable a policy setting for watermarks to be added to video and audio content. […] If you set this policy to Disabled or Not configured , a visual or audio watermark isn't added. This policy doesn't apply to images.
Add watermarks to content generated or altered by using AI in Microsoft 365
Quoted passage Introduction (examples and watermark forms)
A visual watermark is added to a video generated with Clipchamp. An audio watermark is added to an audio overview generated by Copilot from a Word document. […] In some cases, the video watermark might be the Copilot icon in the bottom right corner of the video. For audio content, the watermark will verbally state "This audio is generated by AI." The watermark will be heard at either the beginning or at the end of the audio content. You can't customize the placement or the wording of the watermark.
Include a watermark when content from Microsoft 365 is AI-generated
Quoted passage How to turn on watermarks
After you turn on watermarks, a watermark will be added to any new image, video, or audio content that you generate by using AI in Microsoft 365. A watermark will also be added if you use AI in Microsoft 365 to alter any existing image, video, or audio content.
- Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.
Microsoft says that for personal accounts, information disclosing AI use is added to the metadata of videos generated or altered with AI in Microsoft 365, even without watermarks.
Microsoft's work or school watermark page is inconsistent. It says in three places that this information is added to the metadata of video and audio, but a note on the same page says it is currently added only to images, with no time frame for video and audio.
Include a watermark when content from Microsoft 365 is AI-generated
Quoted passage Additional information added to the metadata of content that's generated or altered by AI in Microsoft 365
Even if you don’t turn on watermarks, some information disclosing the use of AI is added to the metadata of images, videos, and audio content that you generate or alter by using AI in Microsoft 365.
Add watermarks to content generated or altered by using AI in Microsoft 365
Quoted passage To turn on watermarks by using Cloud Policy (metadata sentence)
Even if you decide to keep these watermarks turned off, additional information is added to the metadata of the video and audio content that your users generate or alter by using AI in Microsoft 365." "Regardless of how you configure this policy, additional information is added to the metadata of video and audio content that your users generate or alter by using AI in Microsoft 365." "Even if you don't turn on watermarks, additional information is added to the metadata of video and audio content that your users generate or alter by using AI in Microsoft 365." "Currently, this additional information is added only to the metadata of images. We're working on getting the information added to video and audio content, but we don't have a specific time frame for when that will happen.
Add watermarks to content generated or altered by using AI in Microsoft 365
Quoted passage Additional information added to the metadata … (Note and example)
Currently, this additional information is added only to the metadata of images. We're working on getting the information added to video and audio content, but we don't have a specific time frame for when that will happen. […] For example, the additional information added to the metadata of the content might include which AI model was used, which app generated the content, or when the content was generated.
Limits and detection
- Checking tool from the makerA way the maker offers to check a file for its traces.
Not stated. None of Microsoft's pages listed under Sources read says so.
Sources read
Each page below was read and the quoted passage found on it. Last verified October 19, 2026.
- Content Credentials in Azure OpenAI (classic) – Microsoft Foundry (classic) portalMicrosoft (Microsoft Learn)
- Text to speech transparency note – Foundry ToolsMicrosoft (Microsoft Learn)
- Add watermarks to content generated or altered by using AI in Microsoft 365Microsoft (Microsoft Learn)
- Include a watermark when content from Microsoft 365 is AI-generatedMicrosoft (Microsoft Support)
- Content credentials in Azure text to speech avatar – Foundry ToolsMicrosoft (Microsoft Learn)
- Frequently asked questions about Microsoft DesignerMicrosoft (Microsoft Support)
- Transparency Note for Microsoft Copilot (for individuals)Microsoft (Microsoft Support)
- Frequently asked questions about Create in the Microsoft Copilot appMicrosoft (Microsoft Support)
- Copilot in PowerPoint image suggestions FAQMicrosoft (Microsoft Support)
- Bing Preview Release Notes: New experiences powered by Bing Image CreatorMicrosoft (Microsoft Bing Blog)
- Create videos with your words for free – Introducing Bing Video CreatorMicrosoft (Microsoft Bing Blog)
- Bing Image Creator and Bing Video Creator – Terms of UseMicrosoft
- Fighting deepfakes with more transparency about AIMicrosoft (Microsoft Source)
- Expanding our Content Integrity tools to support global electionsMicrosoft (Microsoft On the Issues)
