Pinterest and AI content

Mark as AI-Modified: Use the toggles to indicate if the content was made completely or partly with AI or includes an AI-generated person.

If applicable, mark whether the ad is AI-modified and if it contains an AI-generated person.

We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses. Our policies apply to everyone and to all types of content, including synthetically generated content. […] Fabricated or manipulated content (e.g. content generated with AI tools) making someone appear to do or say something they didn't with the clear intent of influencing public sentiment about a political figure and/or election.

When our system detects via the metadata on a Pin that it's been generated or modified using AI, we add a Gen AI label to it. […] If our system detects that AI was used to generate or modify a Pin that isn't in a promoted state, you'll see an AI modified label in close-up at the bottom left after you click on the Pin.

To do this, we not only analyze a Pin’s metadata following the IPTC Metadata Standard , but also developed classifiers that automatically detect Gen AI content, even if the content doesn’t have obvious markers.

In addition, some Pins may also have the AI modified label if the content owner indicated that the Pin was generated or modified using AI.

Pinterest will show a label on the close-up of an image Pin if the content owner identifies that the content was modified or generated with AI. In addition, Pinterest will show a label on the close-up of an image Pin when Pinterest’s detection systems identify that it may have been generated or altered with AI. This is according to the IPTC Photo Metadata Standard . […] Our Community Guidelines apply to all content on Pinterest, regardless of how it has been created.

For the past several months, we have experimented with displaying a label on image Pins that we detect may have been generated or modified using Gen AI. We’re also testing tools to help users manage their experience with Gen AI content on the platform. Now, Pinterest is rolling out these features globally." "Now, when users click on an image Pin in closeup, they will see an “ AI modified ” label at the bottom left corner. To do this, we not only analyze an image’s metadata, but also developed classifiers that automatically detect Gen AI content, even if the content doesn’t have obvious markers. […] However, we know these systems aren’t perfect. This is why we set up an appeals system for creators and users who believe that their content may be mislabeled." "This is why we will soon launch an experiment allowing users to select a “see fewer” option on Gen AI Pins for certain categories prone to AI modification or generation, such as beauty and art and will continue expanding into more areas. This option will be found in the three dot overflow menu on the bottom right of a Pin. This will send a signal to our systems to recommend less of this type of content.

Now, when we detect that organic Pins may have been generated or modified using GenAI, users will see an ‘AI modified’ label in the bottom left-hand corner in close-up view. To do this, we not only analyse an image’s metadata, but also develop a classifier that automatically detects GenAI content, even if the content doesn’t have obvious markers.

When our system detects via the metadata on a Pin that it's been generated or modified using AI, we add a Gen AI label to it. […] If our system detects that AI was used to generate or modify a Pin that isn't in a promoted state, you'll see an AI modified label in close-up at the bottom left after you click on the Pin.

For ads, the Gen AI label won't appear when you click on the Pin. Instead, you can see the label along with other details about the ad by clicking or tapping the the ellipsis icon next to the Pin. The disclosure will say the Pin was modified with AI or if it contains an AI-generated person based on what the content owner has indicated, or that the Pin may be modified with AI if Pinterest’s systems flagged the content.

For the past several months, we have experimented with displaying a label on image Pins that we detect may have been generated or modified using Gen AI. We’re also testing tools to help users manage their experience with Gen AI content on the platform. Now, Pinterest is rolling out these features globally." "Now, when users click on an image Pin in closeup, they will see an “ AI modified ” label at the bottom left corner. To do this, we not only analyze an image’s metadata, but also developed classifiers that automatically detect Gen AI content, even if the content doesn’t have obvious markers. […] However, we know these systems aren’t perfect. This is why we set up an appeals system for creators and users who believe that their content may be mislabeled." "This is why we will soon launch an experiment allowing users to select a “see fewer” option on Gen AI Pins for certain categories prone to AI modification or generation, such as beauty and art and will continue expanding into more areas. This option will be found in the three dot overflow menu on the bottom right of a Pin. This will send a signal to our systems to recommend less of this type of content.

For the past several months, we have experimented with displaying a label on image Pins that we detect may have been generated or modified using Gen AI. We’re also testing tools to help users manage their experience with Gen AI content on the platform. Now, Pinterest is rolling out these features globally." "Now, when users click on an image Pin in closeup, they will see an “ AI modified ” label at the bottom left corner. To do this, we not only analyze an image’s metadata, but also developed classifiers that automatically detect Gen AI content, even if the content doesn’t have obvious markers. […] However, we know these systems aren’t perfect. This is why we set up an appeals system for creators and users who believe that their content may be mislabeled." "This is why we will soon launch an experiment allowing users to select a “see fewer” option on Gen AI Pins for certain categories prone to AI modification or generation, such as beauty and art and will continue expanding into more areas. This option will be found in the three dot overflow menu on the bottom right of a Pin. This will send a signal to our systems to recommend less of this type of content.

Pinterest’s GenAI content controls now include the food and drink category. […] Our updated tuner lets users see less GenAI content on eligible image Pins in certain categories that are highly prone to AI modification or generation like beauty, art, fashion and home decor. […] These labels will become more noticeable over the coming weeks, as we ramp up our detection tools.

Pinterest’s algorithms prioritize content that is inspirational, actionable and most relevant to each person. However, because GenAI is still new and constantly evolving, the industry is still learning how to detect this content, along with where and when people find it valuable.

We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses. Our policies apply to everyone and to all types of content, including synthetically generated content. […] Fabricated or manipulated content (e.g. content generated with AI tools) making someone appear to do or say something they didn't with the clear intent of influencing public sentiment about a political figure and/or election.

We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses. Our policies apply to everyone and to all types of content, including synthetically generated content. […] Fabricated or manipulated content (e.g. content generated with AI tools) making someone appear to do or say something they didn't with the clear intent of influencing public sentiment about a political figure and/or election.

Harassment and criticism Pinterest isn’t a place to attack or antagonize individuals or groups of people. We may remove or limit the distribution of content including: Cyberbullying. Content that is synthetically generated or manipulated to degrade and/ or shame.

These updated Community Guidelines will be effective November 12, 2026. Until the effective date, you can view our current Community Guidelines here ." "Harassment and criticism Pinterest isn’t a place to attack, insult, or antagonize individuals or groups of people." "Manipulated, fabricated, or synthetic content used to degrade, shame, humiliate, or sexualize an identifiable person or group." "Scams, deceptive goods, and practices Pinterest isn’t a place for exploitative schemes, coercive tactics, or dishonest offers that trick users out of their money, assets, or sensitive information, or into engaging with harmful content." "Synthetically generated or manipulated media used to misrepresent the appearance, efficacy, or nature of a product.

If you find an AI label on one of your Pins and want to appeal it, contact our support team .