TikTok and AI content

To support authentic and transparent experiences for our community, we encourage creators to label content that has been either completely generated or significantly edited by AI." "We also require creators to label all AI-generated content that contains realistic images, audio, and video, as explained in our Community Guidelines.

To help keep content on TikTok trustworthy and provide people with important context about what they are viewing, we require creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people. Unlabeled content may be removed, restricted, or labeled by our team, depending on the harm it could cause.

You must label content that uses AI or includes significant edits to show realistic-looking people or scenes. You can add your own clear caption, sticker, or watermark. For AI-generated content, you can also use our AIGC label." "Disclosure isn't needed when: Making small edits like color correction, reframing, or cropping Using artistic styles, like anime Using generic text-to-speech (TTS) narration, when the TTS isn't a recognizable voice of a known individual" "AI-Generated Content (AIGC): Any image, video, or audio made or changed by AI. This can include realistic scenes or artistic styles, like anime, cartoons, or paintings.

Creators can disclose content as AI-generated directly on the post by adding text, a hashtag sticker, or context in the post's description." "Creator label: Creators apply this label to indicate that their content was completely generated or significantly edited by AI. The label will read "creator labeled as AI-generated". Please note that misleadingly labeling unaltered content with this label is a violation of our Terms of Service and may result in the removal of content.

Auto label: TikTok may automatically apply the "AI-generated" label to content we identify as completely generated or significantly edited with AI. This may happen when a creator uses TikTok AI effects or uploads AI-generated content that has Content Credentials attached, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials attach metadata to content that we can use to recognize and label AIGC instantly." "Note: Once your content is labeled as AI-generated with an auto label, you won't be able to remove the label from your post.

Auto label: TikTok may automatically apply the "AI-generated" label to content we identify as completely generated or significantly edited with AI. This may happen when a creator uses TikTok AI effects or uploads AI-generated content that has Content Credentials attached, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials attach metadata to content that we can use to recognize and label AIGC instantly." "Note: Once your content is labeled as AI-generated with an auto label, you won't be able to remove the label from your post.

Starting today, we're expanding auto-labeling to AIGC created on some other platforms by launching the ability to read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA) . Content Credentials attach metadata to content, which we can use to instantly recognize and label AIGC. This capability started rolling out today on images and videos, and will be coming to audio-only content soon." "This means that the increase in auto-labeled AIGC on TikTok may be gradual at first, since it needs to have the Content Credentials metadata for us to identify and label it.

Over the coming weeks, we'll start adding invisible watermarks to AI-generated content made with TikTok tools like AI Editor Pro, and content uploaded with C2PA Content Credentials. The watermarks will help us label content more reliably, and give us more context around changes made to content. We'll also continue reading C2PA Content Credentials and adding them into AI-generated content made on TikTok." "We require people to label realistic AI-generated content on TikTok and layer multiple strategies to apply that rule. This includes labeling tools we offer creators as well as our own detection models.

For example, over the last year, we enhanced our AIGC labels by adding more context around whether content was labeled due to our AI detection, creator labels, or TikTok AI tools.

To date, we've labeled over 3 billion videos as AIGC using a combination of Content Credentials, creator labeling tools and our invisible watermarking technology ." "Now, we're proud to join C2PA's Steering Committee so we can help drive adoption of this technology across our industry." "In the coming weeks, we’ll be testing improvements to our detection systems for accounts dedicated to posting AI-generated spam on topics that could pose a risk to public trust or well-being. These include politics and current events, financial advice, and medical content.

We detect AI-generated content through a combination of proactive technologies, alerts from experts and fact-checking partners, searches for clips or keywords related to known AI-generated content, and user reports." "In addition to reading Content Credentials, we're also working to attach them to TikTok content, which will remain on content when downloaded or even shared on other platforms. This means that anyone will be able to use C2PA's Verify tool to help identify AIGC that was made or edited on TikTok and even learn when, where and how the content was made or edited.

Creators can disclose content as AI-generated directly on the post by adding text, a hashtag sticker, or context in the post's description." "Creator label: Creators apply this label to indicate that their content was completely generated or significantly edited by AI. The label will read "creator labeled as AI-generated". Please note that misleadingly labeling unaltered content with this label is a violation of our Terms of Service and may result in the removal of content.

Over the coming months, we'll also start attaching Content Credentials to TikTok content, which will remain on content when downloaded. That means that anyone will be able to use C2PA's Verify tool to help identify AIGC that was made on TikTok and even learn when, where and how the content was made or edited.

Over the coming weeks, we'll start adding invisible watermarks to AI-generated content made with TikTok tools like AI Editor Pro, and content uploaded with C2PA Content Credentials. The watermarks will help us label content more reliably, and give us more context around changes made to content. We'll also continue reading C2PA Content Credentials and adding them into AI-generated content made on TikTok." "We require people to label realistic AI-generated content on TikTok and layer multiple strategies to apply that rule. This includes labeling tools we offer creators as well as our own detection models.

We detect AI-generated content through a combination of proactive technologies, alerts from experts and fact-checking partners, searches for clips or keywords related to known AI-generated content, and user reports." "In addition to reading Content Credentials, we're also working to attach them to TikTok content, which will remain on content when downloaded or even shared on other platforms. This means that anyone will be able to use C2PA's Verify tool to help identify AIGC that was made or edited on TikTok and even learn when, where and how the content was made or edited.

We expanded C2PA Content Credentials to new features and launched a visible watermark for AI content created with the TikTok camera, which helped drive more consistent labelling.

Starting today, we're expanding auto-labeling to AIGC created on some other platforms by launching the ability to read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA) . Content Credentials attach metadata to content, which we can use to instantly recognize and label AIGC. This capability started rolling out today on images and videos, and will be coming to audio-only content soon." "This means that the increase in auto-labeled AIGC on TikTok may be gradual at first, since it needs to have the Content Credentials metadata for us to identify and label it.

Auto label: TikTok may automatically apply the "AI-generated" label to content we identify as completely generated or significantly edited with AI. This may happen when a creator uses TikTok AI effects or uploads AI-generated content that has Content Credentials attached, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials attach metadata to content that we can use to recognize and label AIGC instantly." "Note: Once your content is labeled as AI-generated with an auto label, you won't be able to remove the label from your post.

Starting today, we're expanding auto-labeling to AIGC created on some other platforms by launching the ability to read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA) . Content Credentials attach metadata to content, which we can use to instantly recognize and label AIGC. This capability started rolling out today on images and videos, and will be coming to audio-only content soon." "This means that the increase in auto-labeled AIGC on TikTok may be gradual at first, since it needs to have the Content Credentials metadata for us to identify and label it.

Over the coming weeks, we'll start adding invisible watermarks to AI-generated content made with TikTok tools like AI Editor Pro, and content uploaded with C2PA Content Credentials. The watermarks will help us label content more reliably, and give us more context around changes made to content. We'll also continue reading C2PA Content Credentials and adding them into AI-generated content made on TikTok." "We require people to label realistic AI-generated content on TikTok and layer multiple strategies to apply that rule. This includes labeling tools we offer creators as well as our own detection models.

We require people to label realistic AI-generated content on TikTok and layer multiple strategies to apply that rule. This includes labeling tools we offer creators as well as our own detection models. We also use a cross-industry technology called C2PA Content Credentials, which embeds metadata into content that lets us—as well as other platforms who use C2PA—know when something is AI-generated. These efforts helped label over 1.3 billion videos to date. However, a common industry challenge is that these kinds of labels may be removed when content is reuploaded or edited elsewhere. "Invisible watermarks" add another layer of safeguards with a robust technological "watermark" that only we can read, making it harder for others to remove.

Starting today, we're expanding auto-labeling to AIGC created on some other platforms by launching the ability to read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA) . Content Credentials attach metadata to content, which we can use to instantly recognize and label AIGC. This capability started rolling out today on images and videos, and will be coming to audio-only content soon." "This means that the increase in auto-labeled AIGC on TikTok may be gradual at first, since it needs to have the Content Credentials metadata for us to identify and label it.

Note: Turning on the AI-generated content setting won't affect the distribution of your video as long as it doesn't violate our Community Guidelines.

Any realistic-appearing content which isn't yet confirmed to be AIGC or significantly edited content, but presents matters of public importance in a way that could lead to misinterpretation, or cause harm to private figures

To help keep content on TikTok trustworthy and provide people with important context about what they are viewing, we require creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people. Unlabeled content may be removed, restricted, or labeled by our team, depending on the harm it could cause.

In the coming weeks, we'll start testing a new AI-generated content control in our ‘Manage topics’ feature to empower people to choose how much AIGC they want to see in their For You feeds.

AI-generated content (AIGC) is not original content and does not qualify as an Eligible Video for the Welcome Reward. Videos produced primarily by artificial intelligence will not count toward the Eligible Video requirements under this Section 4.1." "The Creator submits AI-generated videos that exceed the limit established for the Program, as determined by TikTok at its sole discretion. AI-generated videos are identified using TikTok's AI-generated content detection systems.

To help keep content on TikTok trustworthy and provide people with important context about what they are viewing, we require creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people. Unlabeled content may be removed, restricted, or labeled by our team, depending on the harm it could cause.

We may remove content that violates our Community Guidelines policies by depicting misleading information or unlabeled AI-generated content." "Some AI-generated content or edited media can still cause harm, even if properly labeled. We do not allow AI-generated content that shows: • Fake authoritative sources or crisis events, or falsely shows public figures in certain contexts. This includes being bullied, making an endorsement, or being endorsed. • The likeness of young people under the age of 18, or the likeness of adult private figures used without their permission.

AIGC or significantly edited content that misleads about a matter of public importance, such as: Content made to look like it comes from a real news source A crisis event, like a natural disaster or conflict" "Any content that breaks our Community Guidelines, including those on impersonation, misinformation, and hate speech, even if it's AI-generated

Creators can disclose content as AI-generated directly on the post by adding text, a hashtag sticker, or context in the post's description." "Creator label: Creators apply this label to indicate that their content was completely generated or significantly edited by AI. The label will read "creator labeled as AI-generated". Please note that misleadingly labeling unaltered content with this label is a violation of our Terms of Service and may result in the removal of content.