Luma AI
Luma Dream Machine
What Luma AI says Luma Dream Machine puts into the files it makes, by file type, quoted from Luma AI's own pages. Covers images and video made in Luma Dream Machine.
At a glance
Images
- Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.
Not stated. None of Luma AI's pages listed under Sources read says so.
Luma's Terms of Service reserve the right to embed content credentials in output, but no Luma page read says outputs carry them.
- Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.
Not stated. None of Luma AI's pages listed under Sources read says so.
Luma's Terms of Service reserve the right to embed watermarks in output, but no Luma page read says outputs carry them.
- AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.
Not stated. None of Luma AI's pages listed under Sources read says so.
- Visible markA mark you can see, such as a logo or a sparkle in a corner.
A Luma Learning Hub guide, published in November 2024 and updated January 25, 2026, says Free-plan images carry watermarks, Lite-plan content includes watermarks and the Plus plan has none. Luma's pricing page, as read on October 19, 2026, lists Plus, Pro, Ultra, Team and Enterprise plans, with no Free or Lite plan and no statement about watermarks.
The guide does not say whether the watermark is visible.
Dream Machine Guide: Payments & Subscriptions (Luma Learning Hub)
Quoted passage Plan Differences
Written by Celina B. Published Nov 14, 2024 Updated: January 25th, 2026" "You can generate images at 720p with watermarks" "You'll get 1080p images, but content includes watermarks and remains restricted to non-commercial use." "With 10,000 monthly credits, no watermarks, and full commercial rights
Quoted passage Individual plans; Business plans
Individual plans Plus $30 /month" "Pro $90 /month" "Ultra $300 /month" "Business plans Team Contact us" "Enterprise Contact us
- Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.
Not stated. None of Luma AI's pages listed under Sources read says so.
Video
- Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.
Not stated. None of Luma AI's pages listed under Sources read says so.
Luma's Terms of Service reserve the right to embed content credentials in output, but no Luma page read says outputs carry them.
- Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.
Not stated. None of Luma AI's pages listed under Sources read says so.
Luma's Terms of Service reserve the right to embed watermarks in output, but no Luma page read says outputs carry them.
- AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.
Not stated. None of Luma AI's pages listed under Sources read says so.
- Visible markA mark you can see, such as a logo or a sparkle in a corner.
Not stated. None of Luma AI's pages listed under Sources read says so.
The Luma guide cited for images describes watermarks on image generation; no Luma page read states a watermark rule for Dream Machine video.
- Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.
Not stated. None of Luma AI's pages listed under Sources read says so.
Limits and detection
- Checking tool from the makerA way the maker offers to check a file for its traces.
Not stated. None of Luma AI's pages listed under Sources read says so.
- What the maker says about limitsIn the maker's own words.
Luma's Terms of Service, last updated May 14, 2026, reserve Luma's right to embed watermarks, content credentials, provenance metadata or other identifying information in output, including as required by law, and bar customers from removing them. The terms do not say that outputs carry these marks.
Quoted passage Outputs (commercial use paragraph)
Luma reserves the right, in its sole discretion and without prior notice, to embed watermarks, content credentials, provenance metadata, or other identifying information in or associated with Output, including as may be required by applicable Laws. Customer will not, and will not permit its Users to, remove, alter, obscure, or circumvent any such watermarks, metadata, or content credentials.
Sources read
Each page below was read and the quoted passage found on it. Last verified October 19, 2026.
- Luma Terms of ServiceLuma AI, Inc.
- Dream Machine Guide: Payments & Subscriptions (Luma Learning Hub)Luma AI, Inc.
- Plans & Pricing (Luma)Luma AI, Inc.