Adobe Firefly

At a glance

Images

Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.

Adobe says it automatically applies Content Credentials (C2PA) to content made with Adobe Firefly and its APIs, naming Adobe Inc. as the issuer. A September 10, 2026 Adobe page says Content Credentials will be attached to AI-generated images in Firefly Boards to show whether Firefly or a partner model generated them.

Adobe's pages describe the scope differently. One help page says credentials go on assets whose pixels are 100% generated with Firefly, such as Text to Image; the Firefly FAQ says "certain types of exports"; the product page says Firefly outputs; another help page says content made with Firefly and its APIs. Adobe gives no start date.

Content Credentials overview (Adobe Firefly Web Help)Adobe

Quoted passage Content Credentials in Adobe Firefly, paragraph 2

As part of our commitment to supporting transparency around the use of generative AI, Adobe automatically applies Content Credentials to assets where 100% of the pixels are generated using Adobe Firefly, such as Text to Image .

Content Credentials overview (Adobe Firefly Web Help)Adobe

Quoted passage What information is included?

The following non-personal information is always included in Content Credentials that are automatically applied to assets generated with Adobe Firefly: Output thumbnail: A visual thumbnail of the output that displays only for assets created using the Text to image feature on the Firefly website. Issuer: Adobe Inc., the organization responsible for issuing the Content Credential. Date : Date on which the Content Credential was issued. App or device used: The Adobe software application or hardware device used to generate the asset. AI tool used: The Adobe generative AI tool used. Actions: The general editing and processing actions taken to produce the asset. Only Created or Other edits are listed for assets generated with Adobe Firefly features.

Adobe Firefly FAQAdobe

Quoted passage Data and content usage, paragraph on the Content Authenticity Initiative

Adobe automatically applies Content Credentials for certain types of exports using Firefly outputs, indicating that an AI tool was used.

Adobe Firefly product pageAdobe

Quoted passage FAQ: How does Adobe ensure responsible AI in Adobe Firefly?

Adobe Firefly outputs include Content Credentials that indicate AI was used in the creation process" "Adobe Firefly outputs also include built-in Content Credentials to provide transparency about how a file was created or edited and who was involved in the process.

Content Credentials overview (Adobe Content Authenticity help)Adobe

Quoted passage Use cases of Content Credentials, 'Generative AI transparency'

Generative AI transparency : Adobe automatically applies Content Credentials to content made with Adobe Firefly and its APIs, supporting transparency in AI-generated work.

Partner models to generate images (Firefly Boards)Adobe

Quoted passage Partner models to generate images, paragraph on Content Credentials

In addition, Content Credentials — a “nutrition label” for digital content that provides information on how it was created — will be attached to AI-generated images to indicate whether it was generated with Firefly or a partner model.

Generative AI content labeling FAQAdobe

Quoted passage Introduction, paragraph 3; answer to 'Which content will have C2PA metadata attached?'

When qualifying generative AI tools are used to create or modify content in Adobe apps, C2PA metadata will be automatically attached to the file. C2PA metadata is a widely adopted, open industry standard for sharing information about content's origin and editing history. It is embedded in the file and does not change the appearance of the content." "C2PA metadata is automatically attached to content when qualifying generative AI tools are used to create or modify content in Adobe apps.

Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.

Not stated. None of Adobe's pages listed under Sources read says so.

Adobe describes invisible watermarking only for Content Credentials a user applies through Adobe Content Authenticity, not for the credentials it applies automatically to generative output.

AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.

Not stated. None of Adobe's pages listed under Sources read says so.

No Adobe page read names an IPTC Digital Source Type term.

Visible markA mark you can see, such as a logo or a sparkle in a corner.

Adobe says it does not automatically add visible AI labels to content.

Adobe points users to its tools for adding visible watermarks themselves, and distinguishes visible watermarks from Content Credentials, which are machine-readable provenance metadata.

Generative AI content labeling FAQAdobe

Quoted passage Q: Does Adobe automatically add a visible label to my content, in addition to C2PA metadata?

No. Adobe does not automatically add visible AI labels to content.

Watermarks for Generative AI content FAQAdobe

Quoted passage Visible watermarks section (table of resources by content type and app)

Adobe offers resources to help you add watermarks to your online content.

Watermarks for Generative AI content FAQAdobe

Quoted passage Q: What’s the difference between watermarks and Content Credentials?

Visible watermarks are visible markings placed on content. Content Credentials are machine-readable provenance metadata that provide information about how content was created and edited.

Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.

Adobe says the Content Credentials it automatically applies to Firefly-generated assets always include the issuer (Adobe Inc.), the issue date, the app or device used, the AI tool used and the actions taken (only Created or Other edits), plus an output thumbnail for Text to image assets on the Firefly website.

Adobe says no other details are included unless the user adds them. Its cross-app labeling page says automatic C2PA metadata may also include the generative AI model used, whether content was wholly generated or modified, and a unique content identifier.

Content Credentials overview (Adobe Firefly Web Help)Adobe

Quoted passage What information is included?

The following non-personal information is always included in Content Credentials that are automatically applied to assets generated with Adobe Firefly: Output thumbnail: A visual thumbnail of the output that displays only for assets created using the Text to image feature on the Firefly website. Issuer: Adobe Inc., the organization responsible for issuing the Content Credential. Date : Date on which the Content Credential was issued. App or device used: The Adobe software application or hardware device used to generate the asset. AI tool used: The Adobe generative AI tool used. Actions: The general editing and processing actions taken to produce the asset. Only Created or Other edits are listed for assets generated with Adobe Firefly features.

Content Credentials overview (Adobe Firefly Web Help)Adobe

Quoted passage What information is included?, closing sentence

Unless you’ve opted to include additional information using the Content Credentials feature in Photoshop, Lightroom, or Content Authenticity, no other details will be included.

Generative AI content labeling FAQAdobe

Quoted passage Q: What does C2PA metadata include?

Automatically attached C2PA metadata may include details about: Application used Generative AI model used Whether the content was wholly generated with generative AI or modified using generative AI Date and time of generative AI use Unique content identifier

Video

Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.

For its apps in general, Adobe says that when qualifying generative AI tools are used to create or modify content, C2PA metadata is automatically attached to the file without changing how it looks, and that it cannot be turned off. This applies to generative AI tools only, not to traditional AI-powered features.

Adobe does not list which tools or output types qualify, and the Firefly video help pages read do not mention Content Credentials.

Generative AI content labeling FAQAdobe

Quoted passage Introduction, paragraph 3; answer to 'Which content will have C2PA metadata attached?'

When qualifying generative AI tools are used to create or modify content in Adobe apps, C2PA metadata will be automatically attached to the file. C2PA metadata is a widely adopted, open industry standard for sharing information about content's origin and editing history. It is embedded in the file and does not change the appearance of the content." "C2PA metadata is automatically attached to content when qualifying generative AI tools are used to create or modify content in Adobe apps.

Generative AI content labeling FAQAdobe

Quoted passage Q: Does this apply to all AI tools in Adobe apps?

No. This applies only to generative AI tools, not traditional AI-powered features.

Generative AI content labeling FAQAdobe

Quoted passage Q: Can I turn automatic C2PA metadata off?

No. Under the new laws, this metadata cannot be disabled for qualifying content.

Adobe Generative AI User GuidelinesAdobe

Quoted passage 6. Content Credentials

Adobe may attach or publish Content Credentials for content created or modified with generative AI features to let people know it was generated with or modified by AI. You must not remove, alter, or disable any Content Credentials.

Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.

Not stated. None of Adobe's pages listed under Sources read says so.

Adobe describes invisible watermarking only for Content Credentials a user applies through Adobe Content Authenticity, not for the credentials it applies automatically to generative output.

AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.

Not stated. None of Adobe's pages listed under Sources read says so.

No Adobe page read names an IPTC Digital Source Type term.

Visible markA mark you can see, such as a logo or a sparkle in a corner.

Adobe says it does not automatically add visible AI labels to content.

Adobe points users to its tools for adding visible watermarks themselves, and distinguishes visible watermarks from Content Credentials, which are machine-readable provenance metadata.

Generative AI content labeling FAQAdobe

Quoted passage Q: Does Adobe automatically add a visible label to my content, in addition to C2PA metadata?

No. Adobe does not automatically add visible AI labels to content.

Watermarks for Generative AI content FAQAdobe

Quoted passage Visible watermarks section (table of resources by content type and app)

Adobe offers resources to help you add watermarks to your online content.

Watermarks for Generative AI content FAQAdobe

Quoted passage Q: What’s the difference between watermarks and Content Credentials?

Visible watermarks are visible markings placed on content. Content Credentials are machine-readable provenance metadata that provide information about how content was created and edited.

Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.

Adobe says automatically attached C2PA metadata may include the application used, the generative AI model used, whether the content was wholly generated or modified with generative AI, the date and time of use, and a unique content identifier.

Generative AI content labeling FAQAdobe

Quoted passage Q: What does C2PA metadata include?

Automatically attached C2PA metadata may include details about: Application used Generative AI model used Whether the content was wholly generated with generative AI or modified using generative AI Date and time of generative AI use Unique content identifier

Audio

Content CredentialsA signed record (C2PA) of how the file was made, sealed so any change shows.

For its apps in general, Adobe says that when qualifying generative AI tools are used to create or modify content, C2PA metadata is automatically attached to the file without changing how it looks, and that it cannot be turned off. This applies to generative AI tools only, not to traditional AI-powered features.

Adobe does not list which tools or output types qualify, and the Firefly sound effect, music and speech help pages read do not mention Content Credentials.

Generative AI content labeling FAQAdobe

Quoted passage Introduction, paragraph 3; answer to 'Which content will have C2PA metadata attached?'

When qualifying generative AI tools are used to create or modify content in Adobe apps, C2PA metadata will be automatically attached to the file. C2PA metadata is a widely adopted, open industry standard for sharing information about content's origin and editing history. It is embedded in the file and does not change the appearance of the content." "C2PA metadata is automatically attached to content when qualifying generative AI tools are used to create or modify content in Adobe apps.

Generative AI content labeling FAQAdobe

Quoted passage Q: Does this apply to all AI tools in Adobe apps?

No. This applies only to generative AI tools, not traditional AI-powered features.

Generative AI content labeling FAQAdobe

Quoted passage Q: Can I turn automatic C2PA metadata off?

No. Under the new laws, this metadata cannot be disabled for qualifying content.

Adobe Generative AI User GuidelinesAdobe

Quoted passage 6. Content Credentials

Adobe may attach or publish Content Credentials for content created or modified with generative AI features to let people know it was generated with or modified by AI. You must not remove, alter, or disable any Content Credentials.

Invisible watermarkA signal woven into the pixels, frames, audio or wording, meant to survive copying.

Not stated. None of Adobe's pages listed under Sources read says so.

Adobe describes invisible watermarking only for Content Credentials a user applies through Adobe Content Authenticity, not for the credentials it applies automatically to generative output.

AI label in metadataA plain metadata field (IPTC Digital Source Type) saying AI made the content. Anyone can add or remove it.

Not stated. None of Adobe's pages listed under Sources read says so.

No Adobe page read names an IPTC Digital Source Type term.

Visible markA mark you can see, such as a logo or a sparkle in a corner.

Adobe says it does not automatically add visible AI labels to content.

Adobe points users to its tools for adding visible watermarks themselves, and distinguishes visible watermarks from Content Credentials, which are machine-readable provenance metadata.

Generative AI content labeling FAQAdobe

Quoted passage Q: Does Adobe automatically add a visible label to my content, in addition to C2PA metadata?

No. Adobe does not automatically add visible AI labels to content.

Watermarks for Generative AI content FAQAdobe

Quoted passage Visible watermarks section (table of resources by content type and app)

Adobe offers resources to help you add watermarks to your online content.

Watermarks for Generative AI content FAQAdobe

Quoted passage Q: What’s the difference between watermarks and Content Credentials?

Visible watermarks are visible markings placed on content. Content Credentials are machine-readable provenance metadata that provide information about how content was created and edited.

Tool named in metadataThe tool or model written into ordinary file fields, such as Software or Creator.

Adobe says automatically attached C2PA metadata may include the application used, the generative AI model used, whether the content was wholly generated or modified with generative AI, the date and time of use, and a unique content identifier.

Generative AI content labeling FAQAdobe

Quoted passage Q: What does C2PA metadata include?

Automatically attached C2PA metadata may include details about: Application used Generative AI model used Whether the content was wholly generated with generative AI or modified using generative AI Date and time of generative AI use Unique content identifier

Limits and detection

Checking tool from the makerA way the maker offers to check a file for its traces.

Adobe's Inspect tool on Adobe Content Authenticity shows Content Credentials across media types, including whether generative AI was used, and does not store uploaded content. Adobe says Inspect can recover Firefly credentials stored in its cloud.

Content Credentials overview (Adobe Firefly Web Help)Adobe

Quoted passage Where are Content Credentials stored?

Content Credentials for assets generated with Adobe Firefly features are attached to their respective files and may be stored in Adobe’s public Content Credentials cloud. Storing a copy of your Content Credentials in Adobe’s Content Credentials cloud makes them durable and recoverable using the Inspect tool on Adobe Content Authenticity.

Generative AI content labeling FAQAdobe

Quoted passage Introduction, paragraph 4

To view the C2PA metadata attached to the content, you can upload or drag and drop it into Adobe’s Inspect tool.

Inspect Content Credentials (Inspect tool on Adobe Content Authenticity)Adobe

Quoted passage Introduction; Note

View Content Credentials across various media types, providing details such as who created the content, how it was created, and whether generative AI was used." "The content you upload to inspect in Adobe Content Authenticity (Beta) isn't stored anywhere.

What the maker says about limitsIn the maker's own words.

Adobe says Firefly's Content Credentials are attached to the files and may be stored in its public Content Credentials cloud, where Inspect can recover them even from a screenshot. Credentials embedded in a file may be lost, and unrecoverable with Inspect, if a platform that removes metadata processes it.

Find and recover matching Content CredentialsAdobe

Quoted passage Recover Content Credentials through possible matches

If Content Credentials are stored in the Adobe Content Credentials cloud, they can be recovered even from a screenshot. Some Adobe apps and services embed Content Credentials directly into an asset. However, if the asset undergoes processing on a platform that removes metadata, such as being uploaded to a platform that doesn’t support Content Credentials, the credentials may be lost and unrecoverable using the Inspect tool.

Content Credentials overview (Adobe Firefly Web Help)Adobe

Quoted passage Where are Content Credentials stored?

Content Credentials for assets generated with Adobe Firefly features are attached to their respective files and may be stored in Adobe’s public Content Credentials cloud. Storing a copy of your Content Credentials in Adobe’s Content Credentials cloud makes them durable and recoverable using the Inspect tool on Adobe Content Authenticity.

What the maker says about limitsIn the maker's own words.

Adobe says third-party platforms decide whether and how to display metadata, so labels may look different from one platform to another.

Generative AI content labeling FAQAdobe

Quoted passage Q: Will my content show a label when it’s shared on another platform?

When content appears on third-party platforms, such as social media sites, search engines, and content platforms, those platforms determine whether and how to display metadata information to their users. As a result, labels may appear differently from one platform to another.

What the maker says about limitsIn the maker's own words.

Adobe says automatic C2PA metadata cannot be turned off for qualifying content, and its Generative AI User Guidelines, last updated May 15, 2026, bar users from removing, altering or disabling Content Credentials.

Generative AI content labeling FAQAdobe

Quoted passage Q: Can I turn automatic C2PA metadata off?

No. Under the new laws, this metadata cannot be disabled for qualifying content.

Adobe Generative AI User GuidelinesAdobe

Quoted passage 6. Content Credentials

Adobe may attach or publish Content Credentials for content created or modified with generative AI features to let people know it was generated with or modified by AI. You must not remove, alter, or disable any Content Credentials.